Katherine Feldkamp is Director of Generative Engine Optimization at First Page Sage, where she leads client GEO programs beside the firm's longer-running thought-leadership SEO work. She owns day-to-day GEO delivery while Evan Bailyn remains the public founder and R&D voice.
Leading Client GEO Programs
Feldkamp leads First Page Sage's generative engine optimization practice on the client side. When a mid-market or enterprise company wants to be recommended inside ChatGPT, Perplexity, Gemini, and related systems, she runs the delivery work beside classic thought-leadership SEO.
Agency leadership materials describe her role as owning GEO engagements day to day. Her LinkedIn posts and shared explainers cover GEO, AEO, and the history of AI-search terminology, and travel across the FPS and Genevate networks.
GEO and Thought-Leadership SEO
First Page Sage's commercial GEO line grew out of the same thought-leadership SEO system the firm used for years. Feldkamp's job is to keep that continuity visible to clients: pages for buyer questions, recommendable attributes, and consistent authority statements across credible sources, now measured against AI recommendations as well as classic search.
Working with Evan Bailyn
Evan Bailyn remains the public founder voice and head of R&D; Feldkamp is the director clients work with on program execution. Mikayla Reine Archambeau runs the operations that scale those programs, and Lindsey Darby runs project management across the book.