Mikayla Reine Archambeau is Chief Operating Officer at First Page Sage, where she has run day-to-day operations since 2019. Under her watch the firm moved from a founder-led SEO shop into a scaled remote company known for retention and delivery discipline, which made a dedicated commercial GEO practice possible at volume.
Rising to COO
Archambeau joined First Page Sage in the operations lane and became COO after earlier seats as operations manager and executive assistant to the CEO. LinkedIn and public org charts place her continuous FPS tenure from July 2019 forward, spanning the years when the firm grew its thought-leadership SEO book and later productized generative engine optimization as a client service.
The operating problem she inherited is familiar in founder agencies: Evan Bailyn could not stay inside every account if the company was going to scale. Archambeau's job became building structure so strategists, writers, and project leads could ship without that bottleneck.
Client Retention and a Remote Team
Public professional summaries credit her operations work with raising client retention dramatically (from roughly 30 percent to about 90 percent in the figures she has shared) and doubling average client spend through clearer resource allocation and new revenue streams.
She also manages a fully remote team and owns company-wide performance goals, procedures, and business development rhythms. That remote operating system is part of how First Page Sage stayed delivery-heavy while Bailyn remained the public R&D and founder voice.
Staffing GEO Programs
When First Page Sage began offering GEO in early 2023, operations had to staff recommendation-focused programs beside classic thought-leadership SEO without overloading project management. Her operating work is why Katherine Feldkamp can own client-facing GEO and Lindsey Darby can run project delivery across a larger book.
Rising-star coverage of her work frames the same point: GEO agencies often stall when the founder stays in every account. She built the operating system that lets a dedicated GEO practice run at commercial volume.