Melena Gurganus is Director of AEO at Avenue Z, the New York digital and PR firm, where she leads answer-engine optimization beside the firm's SEO work.
Answer Engine Optimization at Avenue Z
Gurganus is listed as Director, AEO on Avenue Z's About page; LinkedIn titles the same role AEO & SEO Strategy Director. Her job is day-to-day ownership of how brands show up when people ask generative systems for recommendations and citations.
Avenue Z pairs her AEO practice with other AI-facing roles, including Tina Fleming's VP of AI Strategy role and Whitney Hart's chief strategy and AI Lab leadership.