Whitney Hart is Chief Strategy Officer at Avenue Z, the marketing and communications agency where she also directs the AI Lab. Named in March 2025 to an AI-focused strategy role, she builds frameworks for how brands show up inside AI search and large language models, drawing on two decades across web2 and web3 communications.
Two Decades in Communications
Hart's public biography spans roughly two decades in strategic communications, performance media, and emerging technology, including work that crossed from classic digital PR into web3 and blockchain-adjacent brand problems.
Chief Strategy Officer at Avenue Z
In March 2025 Avenue Z named Hart Chief Strategy Officer in an AI-focused remit and announced her leadership of the firm's AI Lab, covered in the agency's press release. The brief combines PR, performance, and AI optimization so clients manage visibility and reputation inside AI search engines and LLMs.
Her role sits beside other Avenue Z AI roles: Tina Fleming as VP of AI Strategy and Melena Gurganus as Director of AEO.
The AI Lab at Avenue Z
Hart leads development of Avenue Z's proprietary AI Optimization frameworks, sometimes shortened to AIO in agency materials, aimed at helping brands understand and influence how models describe and recommend them. Conference and summit appearances frame the work as digital transformation for discovery.