Michael Pettiette
Senior Lecturer
University of Houston-Downtown
Michael Pettiette is a senior lecturer at the University of Houston-Downtown and a former agency CEO. He co-wrote a Darden technical note on information-search marketing and GEO with Kimberly Whitler and co-authored Marketing Education Review papers that argue for putting GEO next to SEO in marketing curricula.
From High Five Marketing to UHD
Pettiette previously served as CEO of High Five Marketing Partners and brings that experience into UHD classrooms. His teaching centers on digital marketing and preparing students for AI-mediated search.
With Richard Conde and Sarah Fischbach he published From SEO to GEO and Innovations for AI-Driven Marketing Pedagogy Across Generations in Marketing Education Review. With Kimberly Whitler he co-wrote the Darden technical note on information-search marketing.
Research on Student Self-Efficacy
Award-winning AMA collegiate work with Fischbach measured SEO and GEO self-efficacy among more than a thousand marketing students.