Sarah Fischbach
Associate Professor
Pepperdine University
Sarah Fischbach is an associate professor of integrated marketing and communication at Pepperdine University's Seaver College. She co-authored From SEO to GEO: The Pedagogical Imperative for Integrating Generative Engine Optimization into Marketing Education and a companion paper on hybrid SEO/GEO instruction across generations.
Research on Teaching GEO
Fischbach publishes on digital marketing pedagogy, AI, and student readiness for AI-mediated discovery. Her 2026 Marketing Education Review papers with Michael Pettiette and Richard Conde argue that marketing students still learn visibility through classic search while buyers already ask AI tools for recommendations.
With Pettiette she also measured SEO and GEO self-efficacy among more than a thousand marketing students in award-winning AMA collegiate work.
Podcast and CEOWORLD Commentary
Pepperdine podcast episodes and CEOWORLD commentary carry the same SEO-to-GEO argument to working marketers.