Raghav Sharma
Researcher
Northeastern University
Raghav Sharma is a researcher at Northeastern University. He co-authored Beyond the Blue Link, the Hypertext 2026 paper that formalizes answer engine optimization and introduces Generative Share of Voice for stochastic retrieval.
Studying Machine-Mediated Attribution
In Beyond the Blue Link he studies machine-mediated attribution: how authored structure on the web relates to who gets named when generative systems answer.
Defining Generative Share of Voice
With co-authors including Manan Mehta and Adit Kotwal, Sharma helped specify Generative Share of Voice as a way to describe visibility under stochastic retrieval. The practical implication for GEO and AEO teams is that measurement has to survive answer variation across runs and engines.
Field methods in the paper link structural choices in content to citation outcomes, giving practitioners a research vocabulary for experiments.