Tom Shapiro is Founder and CEO of Stratabeat, the greater Boston B2B organic-growth agency he launched after leading digital strategy at iProspect. He is known for applying behavioral science and lateral thinking to SEO, content, and conversion work, and for the marketing books Rethink Lead Generation and Rethink Your Marketing.
Digital Strategy at iProspect
Before Stratabeat, Shapiro was Director of Digital Strategy at iProspect. Public accounts of that period, including his personal site and Stratabeat's own history page, say he joined when the firm had about 85 employees and helped it grow past 700 people in five years, with agency revenue rising from roughly $12 million to $75 million.
Client work in that era included large brands such as AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Stratabeat later framed the iProspect chapter as the school that taught him integrated organic growth before he left to build a smaller B2B practice of his own.
Founding Stratabeat in 2011
Shapiro founded Stratabeat in 2011 in the Burlington, Massachusetts area. The agency sells SEO, GEO and AEO, content strategy, web design, analytics, and conversion optimization for B2B companies that want traffic, leads, and revenue growth rather than vanity rankings alone.
On LinkedIn and conference bios he points to client outcomes such as multi-year ARR jumps and large organic-traffic gains, and he still represents the firm at industry events. Speaking credits have included INBOUND, Digital Summit, Pubcon, LeadsCon, Content Marketing Conference, and MarketingProfs B2B Forum.
Behavioral Science in Marketing
Shapiro writes and speaks from a behavioral-intelligence angle: neuroscience and psychology applied to how buyers notice, trust, and act on marketing. His articles and bylines have appeared in outlets such as Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, MediaPost, and the HubSpot Blog.
He is the author of Rethink Lead Generation and Rethink Your Marketing, both aimed at marketers who want more creative lead systems than recycled best-practice checklists. Stratabeat's public positioning still mirrors that thesis: destroy mediocre marketing, then rebuild around what moves revenue.