Max Cheprasov is Chief Operating Officer at Ignite Visibility, the PE-backed performance marketing agency known for multi-location, franchise, and enterprise search work. He joined in 2025 to lead global delivery, post-acquisition integration, and operating-model scale as the firm folded in Rallio and Outliant and pushed AI and automation deeper into delivery.
Two Decades of Agency Operations
Ignite's team page describes Cheprasov as bringing more than two decades of experience across publicly held holding companies and private equity-backed firms. He holds an MBA plus PMP, SCPM, and CSM credentials, and earlier held a Chief Automation Officer title elsewhere before arriving at Ignite.
The May 2025 appointment announcement framed his brief as workflow optimization, automation, cross-functional alignment, and executional efficiency at a moment when Ignite was already expanding through acquisition. In his own words in that release: "I've spent my career helping companies unlock performance through AI, automation, and strong execution."
Integrating Rallio and Outliant
Cheprasov joined Ignite Visibility while the firm was integrating Rallio and Outliant and staffing a large distributed delivery bench. Public materials put him on global delivery, post-acquisition integration, and enterprise system optimization across service lines, including the AI-search work Ignite sells to franchise and multi-location brands.
Cheprasov's published remit is to embed automation, AI, and institutional knowledge systems into one operating model so service quality and margins can hold as the book grows.
A People-First Culture at Ignite
Ignite's bio ties his leadership style to continuous improvement and a people-first culture: clarity, collaboration, and the belief that results follow when teams thrive. LinkedIn and his Transformation Chief materials describe translating strategy into scalable infrastructure, expanding margins, and simplifying complexity for board-level reporting.
Outside work, public bios place him in New York City with family travel as a recurring note.