Tanmay Rajpurohit
Independent researcher
Independent research
Tanmay Rajpurohit is an independent researcher based in Seattle, Washington, and a co-author of GEO: Generative Engine Optimization, the KDD 2024 paper that defined visibility metrics for generative engines and shipped GEO-bench.
Independent Research in Seattle
On the GEO preprint Rajpurohit is listed as an independent researcher in Seattle, alongside Ashwin Kalyan. The author list also includes Pranjal Aggarwal, Vishvak Murahari, Ameet Deshpande, and Karthik Narasimhan, from Princeton and other labs.
Visibility Metrics for Creators
With the GEO co-authors he helped introduce a flexible black-box optimization framing for creator visibility and the GEO-bench evaluation suite. The paper's core claim is practical: generative engines synthesize multi-source answers, so creators need defined visibility metrics and tested strategies.
Domain variation is part of the finding. The authors stress that what lifts visibility in one category may not transfer cleanly to another, which is why the benchmark spans multiple query domains.